Marketing Services Testimonials

"Don acted as our interim marketing director for two years. During that time he helped reposition our firm and widen our market area. He was able to encourage 70 attorneys to move forward and be positive about marketing. It culminated in the first major client appreciation event had held in over 70 years."

—Executive Director of Law Firm

"We first hired Kaplan Marketing to conduct a client satisfaction survey. He designed it so that we learned enough about the perception of our organization to refocus our marketing, overhaul our website and clarify our sales messages."

—President of Business Service Company

"We were about to give up on marketing our systems by direct mail when we hired Kaplan Marketing to help us get enough return to make the method worthwhile. He improved it to the point where it’s become our major means of generating sales."

—President of Telecom Provider

"I’m the marketing director of a good-sized litigation boutique in Boston. We’ve used Don Kaplan to design and implement client questionnaires, to research and negotiate media choices, and to help practice areas cross-sell. I call him for projects and as a sounding board."

—Law Firm Marketing Director

"Kaplan Marketing helped us to take better advantage of opportunities. By showing us the value of a customer as opposed to the value of a sale."

—Restaurateur

"They came up with a simple solution to a problem we hadn’t been able to solve. Our customers weren’t shopping at our new location. We had advertised it heavily with no results. Don suggested a small street map; it did the trick."

—Retailer

"Kaplan Marketing created such a distinctive brochure that everyone who received it, commented on it. It was inexpensive enough to allow us to use it as we wanted."

—Co-owner of a Transportation Company