I usually help my clients by being a problem solver for a specific objective or acting as an outsourced marketing director. Or somewhere in between:
|
|
Value Packages
Although it’s difficult to predetermine the scope of a totally customized service, here are three ways to establish parameters:
Marketing Communications Audit – Objective and informed review of all messages, intentional or unintentional, written, verbal, visual, or behavioral. Evaluations of strengths, weaknesses, inconsistencies, appropriateness, demographic or psycho graphic appeal, media value, etc. and recommendations on how to improve effectiveness and cost efficiency. Typically $1,000-$3,000. Please contact me for details.
Pre-emptive Marketing – Find out what your customers really think. Refine your marketing message, avoid attrition, discover opportunities. How do your clients describe you to others? I will design, implement, and analyze the research. Please call to discuss.
Soup or Nuts or Soup to Nuts - Nuts does not refer to clients. I offer everything from simple consultation to acting as a virtual or outsourced Vice President of Marketing. Meet with me and I can propose specific parameters that will be the equivalent of a “bulk buy.” Contact me.
7 Point Plan – The most common errors I see in marketing is the disjointed attempts that fail to create synergy or achieve. Often I can provide a complete and successful program for small businesses that integrates all the essentials of a marketing program for a very reasonable amortized fee. It works especially well for businesses that have been commoditized or are being pushed out by declining demand or increased competition. The 7 Point Plan encompasses:
- Marketing Strategy
- Branding
- Website
- Email/mail
- Social Media
- Publicity
- Promotions
Call 781-631-7070 for information.
