Here are some of my articles that offer some practical low cost or no cost methods to improve the return on your marketing. I welcome your comments.
- Marketing Audits – A marketing communications audit examines your messages to prospects, customers, employees, media and community.
- Telemarketing Pitfalls – Why telemarketing cold calls fail. How to warm up sales calls to increase success.
- Ten Ways to Develop Business Beyond Lunch or Golf – List of low-cost, high impact methods that dovetail with and support your sales efforts.
- New Best Marketing Practices – Updated from the list of 10
- Why Exhibiting at Trade Shows Is Like Owning a Boat – 7 rules for staying afloat and making the excursion pay off for your business.
- The New Nepotism – Most of the awful websites you visit have been done by somebody’s nephew or friend. The effect on business goes well beyond appearance. How important is it to have your website developed professionally? How will the results differ?
