Kaplan Marketing

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End of the day

Oct 13 in Uncategorized Written by: Don Kaplan

How many days do you have when you don't hear someone say "at the end of the day."
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Better than Bombs

Jun 22 in Uncategorized Written by: Don Kaplan

I'm a fan of music, less so of musicals. Even though my daughter is an actress. But this is clever. Watch the reactions of the crowd as they realize what's happening. youtube=http://www.youtube.com/watch?v=7EYAUazLI9k&hl=en&fs=1&amp http://www.youtube.com/watch?v=7EYAUazLI9k If the embedded links don't work. Go to youtube.com and search for Sound of Music (Antwerp)
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Worst Movie

Apr 04 in Uncategorized Written by: Don Kaplan

Just saw probably the worst movie ever made. Sex in the City, a clever series turned into a self congratulatory low high fashion insult. Anyone else?
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Minus Marketing

Mar 19 in Uncategorized Written by: Don Kaplan

So in the 4 Ms, Marketing is drawing the least interest. Out of curiosity, which would interest you more? A. Favorite ads, especially viral marketing B. What jobs do you think will appear or proliferate in the post-recession economy? (Who will replace journalists, printers, automotive suppliers, book sellers, etc.?)
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Marketing

Mar 09 in Uncategorized Written by: Don Kaplan

So how are you changing the way you do business or the appearance of how you do business in this miserable, depressing, and oppressive economy?
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Mishigas and Movies

Mar 03 in Uncategorized Written by: Don Kaplan

Out of the four M's on the 4M blog, movies and mishigas generated the most response. Marketing and Music, not so much. So two new threads: movies (preferably B movies) that gave rise to young actors who became major stars. Examples: Diner, American Grafitti. Lots of biggies. Maybe Taps. Mishigas: annoyances keep piling up on the blog. What about the other side of the coin at the same time? Great new things: E-Z Pass, DVR, eliminating half the toll booths, all that the web has to offer. ...
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Movies

Feb 25 in Uncategorized Written by: Don Kaplan

The movies and mishigas seem to be drawing the most comments. I'll eventually add the peeves I'm receiving. In the meantime, Somebody Up There Likes Me leads to other great boxing movies. Of course, Raging Bull and I suppose Rocky. Also Ali, Right Cross, and maybe the greatest Champion which launced Kirk Douglas to a new level of respect.
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Feb 16 in Uncategorized Written by: Don Kaplan

4M Forum Blog Don Kaplan -- KAPLAN MARKETING The Four M’s stand for: 1. MARKETING 2. MOVIES 3. MUSIC 4. MISHIGAS MARKETING Being the wild, crazy, and swashbuckling couple that we are, most Friday nights my wife and I pick up Chinese food –the same restaurant, the same dishes. Every time we call to make the order, it’s like the first time they’ve heard it. The other...
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About Don Kaplan

Briefly, I started as a teacher (history, social science, constitutional law, etc.) and loved it. However, I promised myself that I wouldn’t limit myself to one definition in my epitaph. I wanted to keep informing, teaching, and writing. So I got into publishing penny savers, where I had to sell and create advertising to generate revenue. Customers liked the ads and asked me to do all their ads so I started my full service advertising agency Kaplan & Stuart Inc. Grew from one to ten people and represented hundreds of clients over a 10 year period. I supervised account service, wrote all the copy, directed the creative, and developed and produced TV and radio ads. In the early 90’s, I decided to expand the epitaph one more time and became a strategic marketing consultant.

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End of the day

Better than Bombs

Worst Movie

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Marketing

Mishigas and Movies

Movies

DK4M Blog

About Don Kaplan

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