When I visit web sites, I like to see that there are people behind the organization—real people who are accountable to and concerned about their customers. Moreover, people profiles radiate personality—often a memorable differentiator. Accordingly, here is my creative profile. “Creative” does not refer to fictitious content. It refers to the quality that I provide my clients.
Marketing Background
Briefly, I started as a teacher (history, social science, constitutional law, etc.) and loved it. However, I promised myself that I wouldn’t limit myself to one defining role in my obituary. I wanted to keep informing, teaching, and writing. So I got into publishing penny savers. Had to sell and create advertising to generate revenue. Customers liked the ads and asked me to do all their ads so I started my full service advertising agency Kaplan & Stuart Inc. Grew from one to ten people and worked with hundreds of clients over a 10 year period. I wrote all the copy, directed the creative, developed and produced TV and radio ads. In the early 90’s, I decided to expand the epitaph one more time and became a strategic marketing consultant.
Avocations and Relaxation
To hear music recorded by my jazz trio JAZMEN click here. Improvisation is a creative and growing experience that I enjoy immensely. I also enjoy writing, reading, movies, cinema history, hiking, Tai Chi, history, social sciences, chess by email at almost all times, Italian, Spanish, (a little Russian, Hebrew, Latin), audio, sports, more.
